Lost in Translation
Considering the incredibly high turnover rate of retail establishments in my nabe, I feel especially bad for this accessories store about to open in Astor place next to the Cozy Soup ‘n’ Burger. Seriously guys, “DO DO”??? I assume it was a really long and arduous process, purchsing the storefront, getting all the right permits, ordering inventory, doing construction, decorating, hiring staff, all that stuff. You’re telling me you went to all that trouble just to name the place something that at best evokes an extinct, awkward-looking bird, and at worst creates asociations with poo? Did nobody at any point along the way say, “Um… guys?” I guess not. Now that all is said and done, I suppose the best I can hope for is an amusing local ad campaign. Speaking of poo, how long do you think it will take for jealous kids to start teasing Shiloh Pitt by calling her Piloh Shit? Just a question…